Home/Insights/Industries/Apparel & Accessories/Fashion BoutiquesIndustry Intelligence — Apparel & Accessories — Apr 2026

Fashion Boutiques

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Curated fashion clothing, footwear, handbags, and accessories from independent and established boutiques offering contemporary, trendy, and designer styles for modern shoppers.

107M

Revenue
Apr 26

23M

Sessions
Apr 26

2.5-3.0%

Conv. rate
Apr 26

$100-200

AOV
Apr 26

50+

Retailers
Tracked

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Fashion Boutiques Annual Revenue and Growth

Fashion Boutiques's aggregate online sales across tracked retailers amounted to $730M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)

2025

$730M

Annual growth forecast

2025/2026

0-5%

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eCommerce Revenue

Revenue by year

Fashion Boutiques monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue grew by 33% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

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Top products in Fashion Boutiques

BY REVENUE

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Fashion Boutiques revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

75%

Mobile

25%

Fashion Boutiques performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 50+

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Fashion Boutiques traffic channels

Identify the top traffic channels driving growth across Fashion Boutiques retailers, and see how channel performance has shifted over time.

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Fashion Boutiques Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Fashion Boutiques retailers, with performance tracked over time.

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Fashion Boutiques top markets

Explore the key markets for Fashion Boutiques — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Fashion Boutiques retailer rankings

See how retailers rank within Fashion Boutiques and worldwide by revenue, traffic and growth.

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