Home/Insights/Industries/Apparel & Accessories/Fashion and Home AccessoriesIndustry Intelligence — Apparel & Accessories — Apr 2026

Fashion and Home Accessories

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Fashion apparel, accessories, jewelry, and home decor items from curated brands and designers for lifestyle enhancement.

356M

Revenue
Apr 26

104M

Sessions
Apr 26

1.5-2.0%

Conv. rate
Apr 26

$100-200

AOV
Apr 26

20+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Fashion and Home Accessories Annual Revenue and Growth

Fashion and Home Accessories's aggregate online sales across tracked retailers amounted to $5.3B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)

2025

$5.3B

Annual growth forecast

2025/2026

<0%

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eCommerce Revenue

Revenue by year

Fashion and Home Accessories monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 51% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

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Top products in Fashion and Home Accessories

BY REVENUE

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Fashion and Home Accessories revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

78%

Mobile

22%

Fashion and Home Accessories performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

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Fashion and Home Accessories traffic channels

Identify the top traffic channels driving growth across Fashion and Home Accessories retailers, and see how channel performance has shifted over time.

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Fashion and Home Accessories Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Fashion and Home Accessories retailers, with performance tracked over time.

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Fashion and Home Accessories top markets

Explore the key markets for Fashion and Home Accessories — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Fashion and Home Accessories retailer rankings

See how retailers rank within Fashion and Home Accessories and worldwide by revenue, traffic and growth.

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