GRIPS CUSTOMERS & RESEARCH PARTNERS
Customizable and personalized jewelry including engagement rings, bands, and engraved pieces.
67M
16M
2.0-2.5%
$100-200
150+
Custom and Personalized Jewelry's aggregate online sales across tracked retailers amounted to $873M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 37% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
65%
Mobile
35%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 150+
Identify the top traffic channels driving growth across Custom and Personalized Jewelry retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Custom and Personalized Jewelry retailers, with performance tracked over time.
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