GRIPS CUSTOMERS & RESEARCH PARTNERS
Officially licensed college and sports apparel including jerseys, hats, t-shirts, and merchandise for universities and professional teams.
42M
16M
1.5-2.0%
$100-200
30+
Collegiate Apparel and Merchandise's aggregate online sales across tracked retailers amounted to $540M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 39% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
57%
Mobile
43%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Collegiate Apparel and Merchandise retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Collegiate Apparel and Merchandise retailers, with performance tracked over time.
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