Athletic footwear and apparel including sneakers, sportswear, t-shirts, and accessories from major athletic and contemporary lifestyle brands for active individuals.
1.15B
476M
1.5-2.0%
$100-200
100+
Athletic Footwear and Apparel's aggregate online sales across tracked retailers amounted to $15B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 29% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
59%
Mobile
41%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 100+
Identify the top traffic channels driving growth across Athletic Footwear and Apparel retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Athletic Footwear and Apparel retailers, with performance tracked over time.
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