Home/Insights/Industries/Apparel & Accessories/Athletic Footwear and AccessoriesIndustry Intelligence — Apparel & Accessories — Apr 2026

Athletic Footwear and Accessories

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Athletic footwear and sportswear including running shoes, training shoes, basketball sneakers, and apparel. Covers major brands serving athletes and fitness enthusiasts across various sports.

433M

Revenue
Apr 26

199M

Sessions
Apr 26

1.5-2.0%

Conv. rate
Apr 26

$100-200

AOV
Apr 26

50+

Retailers
Tracked

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Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Athletic Footwear and Accessories Annual Revenue and Growth

Athletic Footwear and Accessories's aggregate online sales across tracked retailers amounted to $5.3B in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)

2025

$5.3B

Annual growth forecast

2025/2026

<0%

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eCommerce Revenue

Revenue by year

Athletic Footwear and Accessories monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 27% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

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Top products in Athletic Footwear and Accessories

BY REVENUE

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Athletic Footwear and Accessories revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

62%

Mobile

38%

Athletic Footwear and Accessories performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 50+

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Athletic Footwear and Accessories traffic channels

Identify the top traffic channels driving growth across Athletic Footwear and Accessories retailers, and see how channel performance has shifted over time.

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Athletic Footwear and Accessories Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Athletic Footwear and Accessories retailers, with performance tracked over time.

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Athletic Footwear and Accessories top markets

Explore the key markets for Athletic Footwear and Accessories — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Athletic Footwear and Accessories retailer rankings

See how retailers rank within Athletic Footwear and Accessories and worldwide by revenue, traffic and growth.

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