GRIPS CUSTOMERS & RESEARCH PARTNERS
Leggings, sports bras, tops, shorts, and activewear specifically designed for fitness and workout activities. Women's athletic clothing prioritizing comfort, performance, and style.
173M
59M
1.5-2.0%
$100-200
70+
Athletic Apparel for Women's aggregate online sales across tracked retailers amounted to $1.95B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 32% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
54%
Mobile
46%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 70+
Identify the top traffic channels driving growth across Athletic Apparel for Women retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Athletic Apparel for Women retailers, with performance tracked over time.
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