GRIPS CUSTOMERS & RESEARCH PARTNERS
Premium underwear and activewear for men and women, including briefs, boxer briefs, bras, and performance loungewear with advanced fabrics.
6.7M
3.2M
2.0-2.5%
$100-200
20+
Athletic and Performance Underwear's aggregate online sales across tracked retailers amounted to $74M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 16% from Jan to Jun.
BY REVENUE
Share of industry revenue split across devices.
Desktop
61%
Mobile
39%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Athletic and Performance Underwear retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Athletic and Performance Underwear retailers, with performance tracked over time.
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