Home/Insights/Industries/Apparel & Accessories/Activewear and AthleisureIndustry Intelligence — Apparel & Accessories — Apr 2026

Activewear and Athleisure

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Athletic apparel, yoga wear, activewear, leggings, and athleisure clothing designed for fitness and casual everyday wear.

297M

Revenue
Apr 26

104M

Sessions
Apr 26

1.5-2.0%

Conv. rate
Apr 26

$100-200

AOV
Apr 26

30+

Retailers
Tracked

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Activewear and Athleisure Annual Revenue and Growth

Activewear and Athleisure's aggregate online sales across tracked retailers amounted to $3.22B in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)

2025

$3.22B

Annual growth forecast

2025/2026

20-50%

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eCommerce Revenue

Revenue by year

Activewear and Athleisure monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 35% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

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Top products in Activewear and Athleisure

BY REVENUE

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Activewear and Athleisure revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

68%

Mobile

32%

Activewear and Athleisure performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 30+

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Activewear and Athleisure traffic channels

Identify the top traffic channels driving growth across Activewear and Athleisure retailers, and see how channel performance has shifted over time.

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Activewear and Athleisure Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Activewear and Athleisure retailers, with performance tracked over time.

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Activewear and Athleisure top markets

Explore the key markets for Activewear and Athleisure — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Activewear and Athleisure retailer rankings

See how retailers rank within Activewear and Athleisure and worldwide by revenue, traffic and growth.

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