GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking homedepot.com and lowes.com from January to March 2026, Villacera maintained an average product price of $68.44 across its retail footprint. The brand's revenue distribution reveals a strong reliance on Home Depot, which commands a dominant 69.0% revenue share compared to Lowe's at 31.0%. Notably, Villacera experienced a significant overall revenue decline of 42.3% over the tracked period, signaling potential market headwinds. Despite this downturn, the brand's average price saw a notable 16.7% month-over-month increase in the most recent period, suggesting a possible shift toward higher-value product offerings. These dynamics position Villacera at an interesting crossroads where pricing strategy and retailer partnerships will be critical to reversing the revenue trend.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 42% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 8% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Villacera on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Villacera.