GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking homedepot.com and lowes.com from January to February 2026, Villacera maintains an average product price of $68.26 across its retail footprint. The brand's revenue is heavily concentrated at Home Depot, which commands a dominant 68.4% share compared to Lowe's at 31.6%. Notably, Villacera experienced a significant 42.5% month-over-month revenue decline during the tracked period, signaling potential seasonal softness or shifting demand. Average pricing also saw downward pressure, dropping 26.2% over the observed timeframe, which may reflect promotional activity or a shift in product mix toward lower-priced items. These trends suggest Villacera is navigating a challenging near-term environment across its key retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 12% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 26% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Villacera on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Villacera.