GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline in-store data from Grips Intelligence, Villacera saw overall revenue grow 37.5% across Lowe's and Home Depot channels tracked during the January 1 to June 30, 2026 period. Lowe's dominated the sales mix, capturing 81.5% of revenue share, while Home Depot accounted for 17.7%. The brand carried an average product price of $80.99, which edged up 2.4% over the measured window. Despite the positive overall trend, the most recent month registered a sharp 59.9% revenue drop versus the prior month, alongside an 8.6% decline in average price to $79.38.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 38% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Villacera on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Villacera.
BY REVENUE
$113.44
Price
$35K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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