Villacera

Villacera Market Overview

According to Grips Intelligence in-store data tracked across Lowe's and Home Depot from January 1 to August 31, 2026, Villacera — a house brand of the privately held Trademark Global, LLC — maintains a heavily concentrated retail footprint. Lowe's accounts for 85.1% of year-to-date revenue, while Home Depot contributes the remaining 14.8%, leaving the brand's performance closely tied to a single retail partner. Momentum has been strong in the most recent quarter, with revenue climbing 65.0% month over month and rising 16.8% across the June–August tracking window. Pricing has firmed alongside that growth, as the average price reached $81.11 in the latest month, a 22.4% monthly increase against an $80.40 period average. With overall pricing up just 2.3% since the start of the timeseries, the recent step-up suggests a shift in assortment mix rather than a sustained across-the-board price increase.