GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across acehardware.com and homedepot.com from January 1 to September 30, 2026, SureSwatch — a brand of privately held True Hue, LLC — shows a heavily concentrated retail footprint. Ace Hardware accounts for 96.9% of year-to-date revenue, leaving Home Depot with just 3.1%, a distribution skew that leaves the brand's performance closely tied to a single retail partner. Revenue grew 29.3% over the tracked period, though momentum cooled in the most recent month with a 16.2% month-over-month decline. Average product price held steady at $3.62, edging up 0.4% overall and 1.4% in the latest month, suggesting growth has been volume-led rather than price-driven. The combination of low price points and channel concentration positions expansion into additional retail doors as the clearest lever for future growth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 29% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for SureSwatch on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for SureSwatch.
BY REVIEW COUNT
Across 1.72K ratings on 2 channels, SureSwatch averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.72K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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