GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026 across acehardware.com and homedepot.com, SureSwatch shows a highly concentrated retail footprint with acehardware.com commanding a dominant 97.1% revenue share compared to just 2.9% for homedepot.com. The brand's average product price sits at a modest $3.64, positioning it as an accessible option in its category. Notably, SureSwatch experienced a significant revenue decline of 44.7% over the tracked period, signaling potential challenges in maintaining sales momentum. Despite the revenue drop, pricing remained remarkably stable with only a marginal 1.3% month-over-month decrease, suggesting the brand is holding firm on its pricing strategy. These trends indicate that while SureSwatch maintains strong retailer loyalty with Ace Hardware, diversifying its retail presence and reversing the downward revenue trend may be key priorities going forward.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 45% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for SureSwatch on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for SureSwatch.
BY REVIEW COUNT
Across 1.42K ratings on 2 retailers, SureSwatch averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 1.42K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.