GRIPS CUSTOMERS & RESEARCH PARTNERS
SureSwatch, a brand of privately held True Hue, LLC, shows a highly concentrated retail footprint in offline sales data tracked by Grips Intelligence from January 1 to August 31, 2026 across Ace Hardware and Home Depot. Ace Hardware accounts for 97% of year-to-date revenue, leaving Home Depot with just 3% and underscoring a single-retailer dependency that shapes the brand's growth ceiling. Momentum has been strong in the most recent stretch, with revenue climbing 54.4% month over month and rising 42.3% across the June through August window. Pricing has remained remarkably stable, with an average product price of $3.63 and a recent monthly figure of $3.60, down just 0.9% month over month and 0.3% over the tracked period. The combination of double-digit revenue growth against essentially flat pricing suggests gains are volume-driven rather than the result of price increases or premium mix shifts.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 42% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for SureSwatch on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for SureSwatch.
BY REVIEW COUNT
Across 1.72K ratings on 2 channels, SureSwatch averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.72K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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