GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked from January 1 to September 30, 2026 shows Sky Rider — an in-house brand of St. Louis-based Digital Products International, Inc. — concentrating 100% of its revenue through a single retail channel, homedepot.com. The brand's average product price sat at $54.85 across the year-to-date period, pointing to a consistent mid-tier positioning. Momentum weakened over the July-to-September window, with revenue falling 30.1% month-over-month and declining 44.9% across the quarter overall. Pricing told a different story, holding essentially flat with a 0.5% increase over the same stretch despite a 9.5% monthly dip to $41.78. That divergence between stable pricing and sharply contracting revenue suggests volume, rather than discounting, drove the decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 45% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Sky Rider on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Sky Rider.
BY REVIEW COUNT
Across 5.4K ratings on 1 channel, Sky Rider averages 4.3★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.3
/ 5
From 5.4K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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