GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Home Depot and Lowe's shows Sky Rider — an in-house brand of privately held Digital Products International, Inc. — operating with an average product price of $63.00. Distribution is highly concentrated, with homedepot.com accounting for 99% of year-to-date revenue and lowes.com contributing just 1%. Monthly momentum has been uneven: revenue climbed 21.3% month over month in the most recent period tracked, yet finished 10.6% below where it started over the May-to-July window. Pricing has trended sharply lower, with the average price falling 13.9% month over month to $41.56 and 19.2% across the three-month timeseries. That combination of rising volume against a declining average price suggests promotional activity is driving much of the brand's recent offline performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 19% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Sky Rider on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Sky Rider.
BY REVIEW COUNT
Across 5.1K ratings on 1 channel, Sky Rider averages 4.2★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.2
/ 5
From 5.1K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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