GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across acehardware.com, Amazon and homedepot.com from January 1 to September 30, 2026 shows Seal--All operating as a highly channel-concentrated brand. Acehardware.com alone accounts for 89.8% of year-to-date revenue, with Amazon a distant second at 9.1% and homedepot.com contributing just 1.1%. That dependence leaves performance closely tied to a single retail partner, and momentum has softened, with revenue down 11.5% over the tracked period and a steeper 14.2% month-over-month decline in the most recent month. Pricing has stayed remarkably stable, averaging $6.84 year to date and $6.63 in the latest month, a 0.7% dip overall. The combination of flat pricing and falling revenue points to volume, rather than discounting, as the main driver of the recent slowdown.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Seal--All on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Seal--All.
BY REVENUE
Seal--All sells 11% online and 89% offline. Online runs through 2 channels; offline through 1. Online share has moved from 28% in May to 1% in Sep.
Online
11%
89%
Offline
Online channels
11%
Offline channels
89%
BY REVIEW COUNT
Across 4.83K ratings on 3 channels, Seal--All averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 4.83K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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