QVS

QVS Market Overview

According to Grips Intelligence in-store data tracked across Home Depot and Lowe's from January 1 to August 31, 2026, QVS — a brand whose ownership chain runs through the Zwilling Beauty Group of Zwilling J.A. Henckels — holds a near-even retail footprint, with Home Depot accounting for 51.2% of year-to-date revenue and Lowe's the remaining 48.8%. The brand's average product price sits at $24.76, placing it in the mid-tier accessory price band at both retailers. Momentum has weakened over the summer, however, with revenue falling 42.3% month over month and 29.6% across the tracked timeseries period of June through August 2026. Pricing moved in the opposite direction, climbing 39.7% in a single month to $26.35 and finishing 3.7% higher overall. That divergence between rising average price and contracting revenue suggests unit volumes, rather than price positioning, are the key pressure point for QVS in the second half of 2026.