GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Project Select generated nearly all of its revenue through acehardware.com, which accounted for 99.5% of total revenue share between January and April 2026. The brand's average product price during this period stood at $3.42, reflecting a notable 20.5% decline in average pricing over the tracked timeframe. Revenue also trended downward, dropping 16.5% over the observed period, signaling potential challenges in maintaining sales momentum. With Ace Hardware serving as the dominant retail channel, Project Select's market presence remains highly concentrated in a single retailer. These trends suggest the brand may be navigating increased pricing pressure and shifting demand dynamics heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 16% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 21% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Project Select on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Project Select.
TO PROJECT SELECT