Project Select

Project Select Market Overview

Grips Intelligence in-store data for January 1 to August 31, 2026 shows Project Select operating as an almost single-channel brand, with acehardware.com accounting for 99.5% of tracked year-to-date revenue. The average product price sits at $3.15, placing the brand firmly in the low-ticket, high-frequency tier of its category. Momentum has been positive across the June through August 2026 window, with revenue up 26.6% overall and a 17.4% month-over-month gain in the most recent period. Pricing has moved in the opposite direction over the same stretch, easing 2.0% overall despite a 2.4% month-over-month uptick, suggesting growth is being driven by unit volume rather than price. The combination of rising volume and softer average pricing across the tracked Ace Hardware channel points to a brand gaining shelf velocity while keeping its entry-level positioning intact.