GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Project Select generated nearly all of its revenue through acehardware.com, which accounted for 99.5% of its retail share between January and May 2026. The brand's average product price during this period was $3.36, reflecting a competitive low-price positioning in its category. However, Project Select experienced a notable revenue decline of 26.3% over the tracked timeseries period from March to May 2026, signaling potential challenges in sustaining sales momentum. Average pricing also trended downward, dropping 7.8% over the same window, which may suggest increased promotional activity or shifting demand. These trends point to a brand heavily reliant on a single retailer while navigating downward pressure on both revenue and pricing.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 26% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Project Select on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Project Select.