Magnolia Home by Joanna Gaines

Magnolia Home by Joanna Gaines Market Overview

Grips Intelligence in-store data tracked across Home Depot and Ace Hardware from January 1 through September 30, 2026 shows Magnolia Home by Joanna Gaines operating at an average product price of $63.12. Distribution is heavily concentrated, with homedepot.com accounting for 93.4% of year-to-date revenue against just 6.6% at acehardware.com. Momentum softened over the July–September window, where revenue fell 29.8% month over month and declined 18.8% across the quarter overall. Pricing told a mixed story: the average selling price ticked up 4.3% to $58.78 in the latest month, yet remained 7.3% below where it started the period. Taken together, the Grips Intelligence figures point to a brand whose retail footprint rests almost entirely on a single partner, leaving performance closely tied to that channel's shelf dynamics.