Magnolia Home by Joanna Gaines

Magnolia Home by Joanna Gaines Market Overview

According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Home Depot and Ace Hardware, Magnolia Home by Joanna Gaines saw overall revenue decline 18.8% during the period, with a sharp 23.0% month-over-month drop in the most recent month. Home Depot dominated the brand's in-store presence, accounting for 87.8% of revenue share versus just 12.2% for Ace Hardware. Despite the revenue softness, the brand's average product price rose 9.9% over the period to reach $37.76. Notably, the average selling price also cooled recently, dipping 14.3% month-over-month to $62.71. Founded by Chip and Joanna Gaines, Magnolia remains a privately held Waco, Texas–based company, so no public ticker applies.