GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Magnolia Home by Joanna Gaines generated the majority of its revenue through homedepot.com, which accounted for 86.7% of total revenue share between January and May 2026, with acehardware.com capturing the remaining 13.3%. The brand's average product price stood at $34.87 across both tracked retailers during this period. Notably, the brand experienced strong momentum with revenue growing 14.1% over the March to May 2026 trending period. Average price also saw a significant increase of 122.7% during the same timeframe, suggesting a shift toward higher-priced product sales. This pricing trend aligns with Home Depot's top-selling Magnolia Home products, which are predominantly wallpapers priced between $119.00 and $127.50, compared to Ace Hardware's lower-priced chalk paints and finishing waxes.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 14% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 123% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Magnolia Home by Joanna Gaines on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Magnolia Home by Joanna Gaines.
BY REVENUE
Magnolia Home by Joanna Gaines sells 87% online and 13% offline. Online runs through 1 retailer; offline through 1. Online share has moved from 78% in Jan to 96% in May.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 28K ratings on 2 retailers, Magnolia Home by Joanna Gaines averages 4.2★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.2
/ 5
From 28K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$20.61
Price
$32K
Revenue
$20.56
Price
$23K
Revenue
$26.99
Price
$9.9K
Revenue
TO MAGNOLIA HOME BY JOANNA GAINES