GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Magnolia Home by Joanna Gaines generated the majority of its revenue through homedepot.com, which accounted for 86.7% of total revenue share between January and May 2026, with acehardware.com capturing the remaining 13.3%. The brand's average product price stood at $34.87 across both tracked retailers during this period. Notably, the brand experienced strong momentum with revenue growing 14.1% over the March to May 2026 trending period. Average price also saw a significant increase of 122.7% during the same timeframe, suggesting a shift toward higher-priced product sales. This pricing trend aligns with Home Depot's top-selling Magnolia Home products, which are predominantly wallpapers priced between $119.00 and $127.50, compared to Ace Hardware's lower-priced chalk paints and finishing waxes.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 16% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 112% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Magnolia Home by Joanna Gaines on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Magnolia Home by Joanna Gaines.
BY REVENUE
Magnolia Home by Joanna Gaines sells 87% online and 13% offline. Online runs through 1 channel; offline through 1. Online share has moved from 78% in Jan to 95% in May.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 28K ratings on 2 channels, Magnolia Home by Joanna Gaines averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 28K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$20.60
Price
$32K
Revenue
$20.55
Price
$23K
Revenue
$26.99
Price
$9.9K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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