GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Home Depot and Ace Hardware, Magnolia Home by Joanna Gaines saw overall revenue decline 18.8% during the period, with a sharp 23.0% month-over-month drop in the most recent month. Home Depot dominated the brand's in-store presence, accounting for 87.8% of revenue share versus just 12.2% for Ace Hardware. Despite the revenue softness, the brand's average product price rose 9.9% over the period to reach $37.76. Notably, the average selling price also cooled recently, dipping 14.3% month-over-month to $62.71. Founded by Chip and Joanna Gaines, Magnolia remains a privately held Waco, Texas–based company, so no public ticker applies.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Magnolia Home by Joanna Gaines on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Magnolia Home by Joanna Gaines.
BY REVENUE
Magnolia Home by Joanna Gaines sells 90% online and 10% offline. Online runs through 1 channel; offline through 1. Online share has moved from 82% in Feb to 93% in Jun.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 27K ratings on 2 channels, Magnolia Home by Joanna Gaines averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 27K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$19.99
Price
$23K
Revenue
$19.99
Price
$17K
Revenue
$15.99
Price
$8.9K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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