HomLux

HomLux Market Overview

According to in-store data from Grips Intelligence, HomLux generated tracked sales between January 1 and September 30, 2026 across two retail channels, Lowe's and Home Depot. Distribution is heavily concentrated, with Lowe's accounting for 84% of year-to-date revenue versus just 16% for Home Depot, leaving the brand's performance closely tied to a single retail partner. The brand's average selling price across tracked assortment stood at $147.96, though pricing softened over the period, declining 5.8% overall and falling 16.3% month-over-month to $137.26 in the most recent period. Revenue followed a similar downward path, dropping 14.7% versus the prior month and 17.8% across the measured window. Taken together, the simultaneous contraction in both price and revenue suggests discounting has not been sufficient to offset weakening sell-through at shelf.