GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking Lowe's and Home Depot from January 1 to June 30, 2026, HomLux generated the majority of its revenue through lowes.com, which accounted for a 75.1% share versus 24.9% for homedepot.com. Over the tracked first half of 2026, overall revenue declined 10.2%, including a 12.0% month-over-month drop in the most recent period. Despite the revenue softening, the brand's average price rose 12.6% across the period to settle around $145, even as the latest month saw a 6.5% pullback to roughly $145.96. This combination of falling revenue alongside rising prices suggests demand pressure rather than discounting is behind the top-line decline. The pricing spread is notably wide, ranging from bookcases and shelving units near $50 on Lowe's to premium pendant lighting exceeding $1,000 on Home Depot.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 13% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for HomLux on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for HomLux.
BY REVIEW COUNT
Across 12K ratings on 2 channels, HomLux averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 12K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,083.00
Price
$82K
Revenue
$1,100.00
Price
$80K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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