Higround

Higround Market Overview

Grips Intelligence in-store data tracked across Best Buy and Amazon from January 1 to September 30, 2026 shows Higround, a brand owned by the privately held gaming organization 100 Thieves, maintaining a balanced two-retailer footprint. Best Buy accounted for 52.4% of year-to-date revenue, with Amazon close behind at 47.6%, leaving the brand unusually evenly split rather than dependent on a single account. The average product price across tracked shelves sat at $105.03 for the period, positioning Higround in the premium tier of its competitive set. Momentum picked up sharply in the most recent monthly reading, with revenue climbing 82.4% versus the prior month. That surge coincided with an average selling price of $129.49, well above the year-to-date benchmark and a signal that higher-priced assortment is driving the lift.