According to in-store data from Grips Intelligence covering January 1 through July 31, 2026, DMX Tile Membrane's measured retail footprint is almost entirely concentrated at a single account, with Home Depot accounting for 99.4% of year-to-date revenue. The average product price across the tracked period stands at $210.64, positioning the brand in the premium tier of its category. Momentum has softened over the May–July window, with revenue falling 28.1% overall and dropping 41.1% in the most recent month alone. Pricing has moved in the same direction, with the average selling price sliding 23.3% across the quarter to $183.86, including a 13.6% month-over-month decline. The combination of steep price erosion and near-total dependence on one retail channel leaves the brand's in-store performance highly exposed to shifts in a single partner's assortment and promotional strategy.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 28% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 23% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for DMX Tile Membrane on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for DMX Tile Membrane.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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