GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across major retailers including Home Depot and Lowe's, DMX Tile Membrane demonstrates a highly concentrated retail footprint, with Home Depot commanding 98.3% of its revenue share compared to just 1.7% at Lowe's. The brand experienced notable revenue growth of 30.4% over the tracked period, signaling strong demand momentum heading into the spring season. Despite this top-line growth, the average product price declined 23.7% over the same window, settling at $204.34, which may suggest a shift toward promotional pricing or increased sales of lower-priced SKUs. This combination of rising revenue and falling prices points to significant volume acceleration, making DMX Tile Membrane a brand worth watching in the tile underlayment category.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 30% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 24% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for DMX Tile Membrane on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for DMX Tile Membrane.
TO DMX TILE MEMBRANE