GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Custom Building Products generates a nearly even revenue split between its two dominant retailers, with Home Depot commanding 52.5% of revenue share and Ace Hardware capturing 46.5%, while Amazon accounts for just 1.0%. The brand's average product price sits at $25.73, though pricing has trended upward with a 3.7% increase over the tracked period. Despite the price growth, overall revenue saw only a modest 1.2% gain during the same timeframe, suggesting volume may be softening. Home Depot carries the brand's highest-priced items, with products like the RedGard 3-1/2 Gal. Waterproofing Membrane reaching $170.54 and the RedGard Tile Fabric Membrane Underlayment listed at $194.00. The near-parity between Home Depot and Ace Hardware in revenue share highlights a balanced distribution strategy that reduces reliance on any single retail partner.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 1% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Custom Building Products on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Custom Building Products.
BY REVENUE
Custom Building Products sells 54% online and 46% offline. Online runs through 2 retailers; offline through 1.
Online
54%
46%
Offline
Online channels
54%
Offline channels
46%
BY REVIEW COUNT
Across 2.79M ratings on 3 retailers, Custom Building Products averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 2.79M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$74.99
Price
$184K
Revenue
TO CUSTOM BUILDING PRODUCTS
