Custom Building Products

Custom Building Products Market Overview

According to in-store data from Grips Intelligence covering January to May 2026, Custom Building Products generates a nearly even revenue split between its two dominant retailers, with Home Depot commanding 52.5% of revenue share and Ace Hardware capturing 46.5%, while Amazon accounts for just 1.0%. The brand's average product price sits at $25.73, though pricing has trended upward with a 3.7% increase over the tracked period. Despite the price growth, overall revenue saw only a modest 1.2% gain during the same timeframe, suggesting volume may be softening. Home Depot carries the brand's highest-priced items, with products like the RedGard 3-1/2 Gal. Waterproofing Membrane reaching $170.54 and the RedGard Tile Fabric Membrane Underlayment listed at $194.00. The near-parity between Home Depot and Ace Hardware in revenue share highlights a balanced distribution strategy that reduces reliance on any single retail partner.