According to in-store sales data from Grips Intelligence covering January 1 through September 30, 2026 across Home Depot and Ace Hardware, Custom Building Products — a brand within the privately held Quikrete Holdings portfolio — maintains a remarkably balanced retail footprint, with homedepot.com accounting for 52.0% of revenue and acehardware.com close behind at 47.3%. The brand's average product price sits at $26.20, reflecting a catalog that spans entry-level grout and mortar bags near $20 to large-format waterproofing membranes priced as high as $168.59. Pricing has trended modestly upward, with the most recent month averaging $26.70, a 2.5% month-over-month increase and a 0.8% gain across the tracked period. Revenue momentum, however, has softened, falling 11.6% versus the prior month and 4.5% overall during the measurement window. The near-even split between two major home improvement retailers suggests limited channel concentration risk, though the recent revenue decline paired with rising prices warrants monitoring for volume sensitivity.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Custom Building Products on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Custom Building Products.
BY REVENUE
Custom Building Products sells 52% online and 48% offline. Online runs through 2 channels; offline through 1.
Online
52%
48%
Offline
Online channels
52%
Offline channels
48%
BY REVIEW COUNT
Across 3.23M ratings on 2 channels, Custom Building Products averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 3.23M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$74.99
Price
$187K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
TO CUSTOM BUILDING PRODUCTS