Home/Insights/Brands/Custom Building ProductsProduct Intelligence - 2026 YTD USA

Custom Building Products

200K+

Products Sold, Jan to Sep 2026

3,200+

# Offline Stores

$26.19

Avg. Price

4.4

Avg. Rating

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Custom Building Products Market Overview

According to in-store sales data from Grips Intelligence covering January 1 through September 30, 2026 across Home Depot and Ace Hardware, Custom Building Products — a brand within the privately held Quikrete Holdings portfolio — maintains a remarkably balanced retail footprint, with homedepot.com accounting for 52.0% of revenue and acehardware.com close behind at 47.3%. The brand's average product price sits at $26.20, reflecting a catalog that spans entry-level grout and mortar bags near $20 to large-format waterproofing membranes priced as high as $168.59. Pricing has trended modestly upward, with the most recent month averaging $26.70, a 2.5% month-over-month increase and a 0.8% gain across the tracked period. Revenue momentum, however, has softened, falling 11.6% versus the prior month and 4.5% overall during the measurement window. The near-even split between two major home improvement retailers suggests limited channel concentration risk, though the recent revenue decline paired with rising prices warrants monitoring for volume sensitivity.

Revenue Share by Channel
Data covers Home Depot, Ace Hardware

Custom Building Products's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 5% from Jul to Sep.

Monthly revenue

Indexed values, 0-100

Custom Building Products's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 1% from Jul to Sep.

Average price

Absolute values in $

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Custom Building Products's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Custom Building Products on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Custom Building Products's channels

REVENUE SHARE

Revenue distribution across tracked channels for Custom Building Products.

Channels by revenue share

Distribution in %

Custom Building Products's online vs offline revenue split

BY REVENUE

Custom Building Products sells 52% online and 48% offline. Online runs through 2 channels; offline through 1.

Revenue by channel

Share of total revenue across all channels

Online

52%

48%

Offline

Online channels

52%

HomeDepot.com
Lowes.com

Offline channels

48%

Ace Hardware stores

Custom Building Products's customer ratings

BY REVIEW COUNT

Across 3.23M ratings on 2 channels, Custom Building Products averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.4

/ 5

From 3.23M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Custom Building Products

BY REVENUE

Ace Hardware
Ace Hardware
#1Custom Building Products LevelQuik Concrete Leveler 50 lb Off White

$44.99

Price

$433K

Revenue

#2Custom Building Products VersaBond White Thin-Set Mortar 50 lb

$24.99

Price

$349K

Revenue

#3Custom Building Products VersaBond Gray Thin-Set Mortar 50 lb

$20.99

Price

$272K

Revenue

#4Custom Building Products RedGard Ready to Use Pink Waterproofing and Crack Prevention 1 gal

$74.99

Price

$187K

Revenue

#5Custom Building Products SimpleGrout Indoor Natural Gray Grout 1 qt

$19.99

Price

$88K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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