Home/Insights/Industries/Sports & FitnessIndustry Intelligence — Apr 2026

Sports & Fitness

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Sports & Fitness on Grips — e-commerce revenue performance across 3 tracked industries and 90+ retailers: monthly revenue trends, annual growth, and conversion benchmarks.

27M

Revenue

Apr 26

7.8M

Sessions

Apr 26

1.0-1.5%

Conv. rate

Apr 26

$200-300

AOV

Apr 26

90+

Retailers

Tracked

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Sports & Fitness Annual Revenue and Growth

Sports & Fitness's aggregate online sales across tracked retailers amounted to $290M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)

2025

$290M

Annual growth forecast

2025/2026

5-10%

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eCommerce Revenue

Revenue by year

Sports & Fitness monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue grew by 1% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

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Top products in Sports & Fitness

BY REVENUE

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Sports & Fitness traffic channels

Identify the top traffic channels driving growth across Sports & Fitness retailers, and see how channel performance has shifted over time.

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Sports & Fitness Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Sports & Fitness retailers, with performance tracked over time.

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Sports & Fitness top markets

Explore the key markets for Sports & Fitness — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Sports & Fitness retailer rankings

See how retailers rank within Sports & Fitness and worldwide by revenue, traffic and growth.

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Industries in Sports & Fitness

Browse

Combat Sports Equipment and Apparel

50+ retailers tracked

Golf Training Equipment

20+ retailers tracked

Badminton Equipment

10+ retailers tracked

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