GRIPS CUSTOMERS & RESEARCH PARTNERS
Esoteric and metaphysical supplies including tarot decks, crystals, gemstones, spiritual books, candles, incense, and tools for divination and meditation.
1.72M
1.65M
1.0-1.5%
$0-100
20+
Esoteric and Metaphysical's aggregate online sales across tracked retailers amounted to $24M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 35% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
59%
Desktop
41%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Esoteric and Metaphysical retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Esoteric and Metaphysical retailers, with performance tracked over time.
Other
Christian Educational Resources
60+ retailers tracked
Metaphysical Goods and Spiritual Supplies
50+ retailers tracked
Religious Goods and Supplies
30+ retailers tracked
Christian Faith Resources
30+ retailers tracked
Christian Book
20+ retailers tracked
Religious Supplies and Educational Resources
20+ retailers tracked
Religious Supplies
20+ retailers tracked
