GRIPS CUSTOMERS & RESEARCH PARTNERS
Backpacks, lunch containers, and accessories specifically designed for children with playful designs, including bows, headbands, and functional school and travel gear.
829K
522K
1.0-1.5%
$100-200
10+
Children's Bags and Accessories's aggregate online sales across tracked retailers amounted to $23M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 64% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
74%
Mobile
26%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Children's Bags and Accessories retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Children's Bags and Accessories retailers, with performance tracked over time.
Other
Travel Bags and Accessories
100+ retailers tracked
Travel Gear and Accessories
50+ retailers tracked
Travel and Outdoor Gear
50+ retailers tracked
Premium Travel Gear
30+ retailers tracked
Leather Goods and Fashion Accessories
20+ retailers tracked
Travel and Lifestyle Accessories
20+ retailers tracked
Leather Handbags and Accessories
20+ retailers tracked
