GRIPS CUSTOMERS & RESEARCH PARTNERS
Home furniture, decor, bedding, lighting fixtures, rugs, storage solutions, and home improvement supplies for various rooms.
2.41B
363M
1.5-2.0%
$300-400
40+
Home & Garden's aggregate online sales across tracked retailers amounted to $24B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 7% from Jan to Jun.
BY REVENUE
Share of industry revenue split across devices.
Desktop
67%
Mobile
33%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Home & Garden retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Home & Garden retailers, with performance tracked over time.
Other
Home Fragrance
200+ retailers tracked
Plant and Gardening Supplies
150+ retailers tracked
Online Plant Nurseries
150+ retailers tracked
Lighting Solutions
150+ retailers tracked
Outdoor Camping Gear
150+ retailers tracked
Home Decor and Accessories
100+ retailers tracked
Kitchenware and Culinary Tools
100+ retailers tracked
