GRIPS CUSTOMERS & RESEARCH PARTNERS
Aftermarket accessories for off-road vehicles including suspension kits, bumpers, lighting systems, and tires.
34M
7.1M
1.0-1.5%
$400-500
200+
Off-Road Vehicle Accessories's aggregate online sales across tracked retailers amounted to $460M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 11% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
58%
Mobile
42%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 200+
Identify the top traffic channels driving growth across Off-Road Vehicle Accessories retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Off-Road Vehicle Accessories retailers, with performance tracked over time.
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