GRIPS CUSTOMERS & RESEARCH PARTNERS
Automotive protection and customization products including vinyl wraps, tint films, paint protection films, and ceramic coatings.
2.1M
813K
1.5-2.0%
$100-200
20+
Automotive Wraps and Protection's aggregate online sales across tracked retailers amounted to $29M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 1% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
76%
Mobile
24%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Automotive Wraps and Protection retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Automotive Wraps and Protection retailers, with performance tracked over time.
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