GRIPS CUSTOMERS & RESEARCH PARTNERS
Premium lingerie, bras, panties, and intimate apparel including sleepwear and bodysuits. Features both luxury designer brands and everyday comfort styles for women.
79M
38M
1.0-1.5%
$100-200
30+
Women's Lingerie and Nightwear's aggregate online sales across tracked retailers amounted to $1.13B in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 50% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
55%
Desktop
45%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Women's Lingerie and Nightwear retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Women's Lingerie and Nightwear retailers, with performance tracked over time.
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