GRIPS CUSTOMERS & RESEARCH PARTNERS
Licensed apparel and merchandise featuring university and college logos, including t-shirts, hoodies, hats, jerseys, and memorabilia for fans and alumni.
689K
281K
2.5-3.0%
$0-100
20+
University and College Merchandise's aggregate online sales across tracked retailers amounted to $6.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 23% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
67%
Mobile
33%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across University and College Merchandise retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across University and College Merchandise retailers, with performance tracked over time.
Other
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450+ retailers tracked
Fashion Jewelry and Accessories
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