GRIPS CUSTOMERS & RESEARCH PARTNERS
Underwear, socks, pajamas, and loungewear for men, women, and children in various styles and fabrics.
7.7M
3.47M
2.0-2.5%
$100-200
30+
Underwear and Loungewear's aggregate online sales across tracked retailers amounted to $130M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 50% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
51%
Mobile
49%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Underwear and Loungewear retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Underwear and Loungewear retailers, with performance tracked over time.
Other
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850+ retailers tracked
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850+ retailers tracked
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650+ retailers tracked
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450+ retailers tracked
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Contemporary Women's Fashion
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