GRIPS CUSTOMERS & RESEARCH PARTNERS
Swimwear and beachwear for women and men, including one-pieces, bikinis, board shorts, and beach accessories.
63M
16M
2.5-3.0%
$100-200
70+
Swimwear's aggregate online sales across tracked retailers amounted to $461M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 73% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
70%
Mobile
30%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 70+
Identify the top traffic channels driving growth across Swimwear retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Swimwear retailers, with performance tracked over time.
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