Home/Insights/Industries/Apparel & Accessories/Sports VisionOnline Industry Intelligence — Apparel & Accessories — May 2026

Sports Vision

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Sports-focused eyewear including prescription glasses, polarized sunglasses, protective goggles, and specialized frames for athletic performance and outdoor activities.

29M

Revenue
May 26

8M

Sessions
May 26

2.0-2.5%

Conv. rate
May 26

$100-200

AOV
May 26

20+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

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Sports Vision Annual Online Revenue and Growth

Sports Vision's aggregate online sales across tracked retailers amounted to $369M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue Tracked (GMV)

2025

$369M

Annual growth forecast

2025/2026

20-50%

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eCommerce Revenue

Revenue by year

Sports Vision monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 28% from Dec to May.

Monthly revenue

Indexed values, 0-100

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Top products in Sports Vision

BY REVENUE

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Sports Vision revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

53%

Mobile

47%

Sports Vision performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

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Sports Vision traffic channels

Identify the top traffic channels driving growth across Sports Vision retailers, and see how channel performance has shifted over time.

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Sports Vision Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Sports Vision retailers, with performance tracked over time.

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Sports Vision top markets

Explore the key markets for Sports Vision — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Sports Vision retailer rankings

See how retailers rank within Sports Vision and worldwide by revenue, traffic and growth.

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