Home/Insights/Industries/Apparel & Accessories/Sporting Goods and Athletic ApparelIndustry Intelligence — Apparel & Accessories — Apr 2026

Sporting Goods and Athletic Apparel

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Sports equipment and apparel for various athletic disciplines, including protective gear, footwear, and accessories for team and individual sports.

6.5M

Revenue
Apr 26

1.88M

Sessions
Apr 26

1.5-2.0%

Conv. rate
Apr 26

$100-200

AOV
Apr 26

15+

Retailers
Tracked

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Sporting Goods and Athletic Apparel Annual Revenue and Growth

Sporting Goods and Athletic Apparel's aggregate online sales across tracked retailers amounted to $65M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)

2025

$65M

Annual growth forecast

2025/2026

10-20%

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eCommerce Revenue

Revenue by year

Sporting Goods and Athletic Apparel monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue grew by 11% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

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Top products in Sporting Goods and Athletic Apparel

BY REVENUE

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Sporting Goods and Athletic Apparel revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

77%

Mobile

23%

Sporting Goods and Athletic Apparel performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

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Sporting Goods and Athletic Apparel traffic channels

Identify the top traffic channels driving growth across Sporting Goods and Athletic Apparel retailers, and see how channel performance has shifted over time.

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Sporting Goods and Athletic Apparel Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Sporting Goods and Athletic Apparel retailers, with performance tracked over time.

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Sporting Goods and Athletic Apparel top markets

Explore the key markets for Sporting Goods and Athletic Apparel — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Sporting Goods and Athletic Apparel retailer rankings

See how retailers rank within Sporting Goods and Athletic Apparel and worldwide by revenue, traffic and growth.

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