Home/Insights/Industries/Apparel & Accessories/Sneaker and Athletic FootwearOnline Industry Intelligence — Apparel & Accessories — May 2026

Sneaker and Athletic Footwear

Start benchmarking for free
Sign in with Google

Athletic footwear including sneakers, trainers, running shoes, and casual athletic shoes from major sports brands.

260M

Revenue
May 26

77M

Sessions
May 26

1.0-1.5%

Conv. rate
May 26

$200-300

AOV
May 26

15+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Sneaker and Athletic Footwear Annual Online Revenue and Growth

Sneaker and Athletic Footwear's aggregate online sales across tracked retailers amounted to $2.5B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue Tracked (GMV)

2025

$2.5B

Annual growth forecast

2025/2026

5-10%

Start benchmarking for free

Sign in with Google

eCommerce Revenue

Revenue by year

Sneaker and Athletic Footwear monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 25% from Dec to May.

Monthly revenue

Indexed values, 0-100

Benchmark against your competitors for free

Sign in with Google

Top products in Sneaker and Athletic Footwear

BY REVENUE

Get access to full product performance analysis

Sneaker and Athletic Footwear revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

58%

Mobile

42%

Sneaker and Athletic Footwear performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Gain even more insights with the Grips app

Sneaker and Athletic Footwear traffic channels

Identify the top traffic channels driving growth across Sneaker and Athletic Footwear retailers, and see how channel performance has shifted over time.

Sign in with Google

Sneaker and Athletic Footwear Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Sneaker and Athletic Footwear retailers, with performance tracked over time.

Sign in with Google

Sneaker and Athletic Footwear top markets

Explore the key markets for Sneaker and Athletic Footwear — the countries contributing the highest revenue, transactions, sessions and ad spend.

Sign in with Google

Sneaker and Athletic Footwear retailer rankings

See how retailers rank within Sneaker and Athletic Footwear and worldwide by revenue, traffic and growth.

Sign in with Google

Understand how your
competitors drive sales.

Drive growth and optimize key metrics with our e-commerce intelligence platform
Sign in with Google
Grips App Footer Image
© Grips 2022 All Rights Reserved