GRIPS CUSTOMERS & RESEARCH PARTNERS
Shapewear, bras, panties, bodysuits, and intimate apparel including compression garments, hosiery, and sleepwear designed for women.
131M
54M
1.5-2.0%
$100-200
60+
Shapewear and Intimate Apparel's aggregate online sales across tracked retailers amounted to $1.65B in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 39% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
52%
Desktop
48%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 60+
Identify the top traffic channels driving growth across Shapewear and Intimate Apparel retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Shapewear and Intimate Apparel retailers, with performance tracked over time.
Other
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850+ retailers tracked
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850+ retailers tracked
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650+ retailers tracked
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500+ retailers tracked
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450+ retailers tracked
Fashion Jewelry and Accessories
450+ retailers tracked
Contemporary Women's Fashion
450+ retailers tracked
