GRIPS CUSTOMERS & RESEARCH PARTNERS
Sewing machines, sewing patterns, fabrics, notions, threads, and accessories for sewing and textile crafting projects.
11M
4.02M
1.5-2.0%
$100-200
40+
Sewing Patterns and Fabrics's aggregate online sales across tracked retailers amounted to $156M in 2025, broadly flat year over year. For 2026, revenue is expected to decline by 10-20%.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 14% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
61%
Mobile
39%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Sewing Patterns and Fabrics retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Sewing Patterns and Fabrics retailers, with performance tracked over time.
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