GRIPS CUSTOMERS & RESEARCH PARTNERS
Customizable and personalized merchandise including apparel, home decor, photo gifts, and unique items from independent artists. Products can be tailored with names, images, and custom designs for special occasions.
207M
52M
2.5-3.0%
$100-200
90+
Personalized Gifts and Custom's aggregate online sales across tracked retailers amounted to $2.31B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 43% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Desktop
74%
Mobile
26%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 90+
Identify the top traffic channels driving growth across Personalized Gifts and Custom retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Personalized Gifts and Custom retailers, with performance tracked over time.
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