GRIPS CUSTOMERS & RESEARCH PARTNERS
Customizable and personalized merchandise including apparel, home decor, photo gifts, and unique items from independent artists. Products can be tailored with names, images, and custom designs for special occasions.
174M
48M
2.5-3.0%
$100-200
90+
Personalized Gifts and Custom's aggregate online sales across tracked retailers amounted to $2.3B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 45% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
73%
Mobile
27%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 90+
Identify the top traffic channels driving growth across Personalized Gifts and Custom retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Personalized Gifts and Custom retailers, with performance tracked over time.
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