GRIPS CUSTOMERS & RESEARCH PARTNERS
Customizable apparel, gifts, and merchandise featuring personalization options with names, designs, monograms, and custom artwork for individuals and corporate branding.
39M
5.6M
2.5-3.0%
$200-300
20+
Personalized Apparel and Gifts's aggregate online sales across tracked retailers amounted to $485M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 9% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
79%
Mobile
21%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 20+
Identify the top traffic channels driving growth across Personalized Apparel and Gifts retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Personalized Apparel and Gifts retailers, with performance tracked over time.
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