GRIPS CUSTOMERS & RESEARCH PARTNERS
Military and tactical apparel, body armor, and protective gear designed for law enforcement and outdoor professionals. Includes tactical boots, clothing, and equipment.
69M
17M
1.5-2.0%
$200-300
100+
Military and Tactical Gear's aggregate online sales across tracked retailers amounted to $928M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 21% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
50%
Desktop
50%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 100+
Identify the top traffic channels driving growth across Military and Tactical Gear retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Military and Tactical Gear retailers, with performance tracked over time.
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