GRIPS CUSTOMERS & RESEARCH PARTNERS
Men's intimate apparel and swimwear designed for comfort and fit, including underwear, trunks, swimsuits, and related essentials.
9.2M
3.75M
2.0-2.5%
$100-200
50+
Men's Underwear and Swimwear's aggregate online sales across tracked retailers amounted to $137M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 39% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
53%
Mobile
47%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 50+
Identify the top traffic channels driving growth across Men's Underwear and Swimwear retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Men's Underwear and Swimwear retailers, with performance tracked over time.
Other
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850+ retailers tracked
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650+ retailers tracked
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