GRIPS CUSTOMERS & RESEARCH PARTNERS
Men's underwear in multiple styles, socks, t-shirts, activewear, and essential everyday clothing made from comfortable breathable materials for daily wear.
9.9M
4.74M
1.5-2.0%
$100-200
40+
Men's Underwear's aggregate online sales across tracked retailers amounted to $165M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 45% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
53%
Mobile
47%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Men's Underwear retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Men's Underwear retailers, with performance tracked over time.
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