Home/Insights/Industries/Apparel & Accessories/Men's Apparel and GroomingIndustry Intelligence — Apparel & Accessories — Apr 2026

Men's Apparel and Grooming

Start benchmarking for free
Sign in with Google

Premium men's clothing and grooming products featuring quality apparel, footwear, and personal care items with emphasis on craftsmanship and durability.

7.7M

Revenue
Apr 26

1.3M

Sessions
Apr 26

2.5-3.0%

Conv. rate
Apr 26

$200-300

AOV
Apr 26

10+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Men's Apparel and Grooming Annual Revenue and Growth

Men's Apparel and Grooming's aggregate online sales across tracked retailers amounted to $73M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)

2025

$73M

Annual growth forecast

2025/2026

5-10%

Start benchmarking for free

Sign in with Google

eCommerce Revenue

Revenue by year

Men's Apparel and Grooming monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 12% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

Benchmark against your competitors for free

Sign in with Google

Top products in Men's Apparel and Grooming

BY REVENUE

Get access to full product performance analysis

Men's Apparel and Grooming revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

53%

Mobile

47%

Men's Apparel and Grooming performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Gain even more insights with the Grips app

Men's Apparel and Grooming traffic channels

Identify the top traffic channels driving growth across Men's Apparel and Grooming retailers, and see how channel performance has shifted over time.

Sign in with Google

Men's Apparel and Grooming Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Men's Apparel and Grooming retailers, with performance tracked over time.

Sign in with Google

Men's Apparel and Grooming top markets

Explore the key markets for Men's Apparel and Grooming — the countries contributing the highest revenue, transactions, sessions and ad spend.

Sign in with Google

Men's Apparel and Grooming retailer rankings

See how retailers rank within Men's Apparel and Grooming and worldwide by revenue, traffic and growth.

Sign in with Google

Understand how your
competitors drive sales.

Drive growth and optimize key metrics with our e-commerce intelligence platform
Sign in with Google
Grips App Footer Image
© Grips 2022 All Rights Reserved