GRIPS CUSTOMERS & RESEARCH PARTNERS
Underwear, lingerie, swimwear, and intimate apparel for men and women. Includes briefs, boxers, bras, thongs, and related fashion-forward undergarments.
3.93M
2.55M
1.5-2.0%
$0-100
30+
Men's and Women's Underwear and Lingerie's aggregate online sales across tracked retailers amounted to $72M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 42% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
55%
Desktop
45%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Men's and Women's Underwear and Lingerie retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Men's and Women's Underwear and Lingerie retailers, with performance tracked over time.
Other
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850+ retailers tracked
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850+ retailers tracked
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650+ retailers tracked
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500+ retailers tracked
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450+ retailers tracked
Fashion Jewelry and Accessories
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Contemporary Women's Fashion
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