GRIPS CUSTOMERS & RESEARCH PARTNERS
Maternity wear, nursing apparel, postpartum recovery garments, and comfortable clothing for pregnant and nursing mothers.
14M
4.76M
2.5-3.0%
$100-200
40+
Maternity and Nursing Apparel's aggregate online sales across tracked retailers amounted to $195M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 2% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
59%
Mobile
41%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Maternity and Nursing Apparel retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Maternity and Nursing Apparel retailers, with performance tracked over time.
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