Home/Insights/Industries/Apparel & Accessories/LGBTQ+ Apparel and AccessoriesIndustry Intelligence — Apparel & Accessories — Apr 2026

LGBTQ+ Apparel and Accessories

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LGBTQ+ pride apparel and accessories featuring rainbow designs, empowering messages, and community-focused merchandise.

291K

Revenue
Apr 26

110K

Sessions
Apr 26

2.5-3.0%

Conv. rate
Apr 26

$0-100

AOV
Apr 26

15+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

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LGBTQ+ Apparel and Accessories Annual Revenue and Growth

LGBTQ+ Apparel and Accessories's aggregate online sales across tracked retailers amounted to $5.1M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)

2025

$5.1M

Annual growth forecast

2025/2026

<0%

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eCommerce Revenue

Revenue by year

LGBTQ+ Apparel and Accessories monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 15% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

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Top products in LGBTQ+ Apparel and Accessories

BY REVENUE

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LGBTQ+ Apparel and Accessories revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

62%

Mobile

38%

LGBTQ+ Apparel and Accessories performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

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LGBTQ+ Apparel and Accessories traffic channels

Identify the top traffic channels driving growth across LGBTQ+ Apparel and Accessories retailers, and see how channel performance has shifted over time.

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LGBTQ+ Apparel and Accessories Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across LGBTQ+ Apparel and Accessories retailers, with performance tracked over time.

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LGBTQ+ Apparel and Accessories top markets

Explore the key markets for LGBTQ+ Apparel and Accessories — the countries contributing the highest revenue, transactions, sessions and ad spend.

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LGBTQ+ Apparel and Accessories retailer rankings

See how retailers rank within LGBTQ+ Apparel and Accessories and worldwide by revenue, traffic and growth.

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