GRIPS CUSTOMERS & RESEARCH PARTNERS
Traditional Indian ethnic wear including sarees, lehengas, salwar suits, sherwanis, and wedding attire for men, women, and children.
7.2M
3.43M
0.5-1.0%
$200-300
15+
Indian Ethnic Wear's aggregate online sales across tracked retailers amounted to $84M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 9% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
68%
Mobile
32%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Indian Ethnic Wear retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Indian Ethnic Wear retailers, with performance tracked over time.
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