GRIPS CUSTOMERS & RESEARCH PARTNERS
Humorous and novelty t-shirts, apparel, and gifts featuring funny designs, pop culture references, and customizable options.
493K
160K
3.0-3.5%
$0-100
15+
Humorous and Novelty Apparel and Gifts's aggregate online sales across tracked retailers amounted to $14M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 48% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
71%
Desktop
29%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Humorous and Novelty Apparel and Gifts retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Humorous and Novelty Apparel and Gifts retailers, with performance tracked over time.
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