Home/Insights/Industries/Apparel & Accessories/Fitness Apparel and FootwearIndustry Intelligence — Apparel & Accessories — Apr 2026

Fitness Apparel and Footwear

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Activewear, performance shoes, and fitness accessories for workouts and athletic activities.

16M

Revenue
Apr 26

4.03M

Sessions
Apr 26

2.0-2.5%

Conv. rate
Apr 26

$100-200

AOV
Apr 26

20+

Retailers
Tracked

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Fitness Apparel and Footwear Annual Revenue and Growth

Fitness Apparel and Footwear's aggregate online sales across tracked retailers amounted to $170M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)

2025

$170M

Annual growth forecast

2025/2026

20-50%

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eCommerce Revenue

Revenue by year

Fitness Apparel and Footwear monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 36% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

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Top products in Fitness Apparel and Footwear

BY REVENUE

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Fitness Apparel and Footwear revenue by device

BY REVENUE

Share of industry revenue split across devices.

Mobile

52%

Desktop

48%

Fitness Apparel and Footwear performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

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Fitness Apparel and Footwear traffic channels

Identify the top traffic channels driving growth across Fitness Apparel and Footwear retailers, and see how channel performance has shifted over time.

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Fitness Apparel and Footwear Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Fitness Apparel and Footwear retailers, with performance tracked over time.

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Fitness Apparel and Footwear top markets

Explore the key markets for Fitness Apparel and Footwear — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Fitness Apparel and Footwear retailer rankings

See how retailers rank within Fitness Apparel and Footwear and worldwide by revenue, traffic and growth.

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