GRIPS CUSTOMERS & RESEARCH PARTNERS
Fishing rods, reels, tackle, lures, bait, fishing lines, nets, waders, and apparel for freshwater and saltwater fishing activities.
4.45M
1.1M
1.5-2.0%
$200-300
40+
Fishing Apparel and Gear's aggregate online sales across tracked retailers amounted to $67M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 31% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
68%
Mobile
32%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Fishing Apparel and Gear retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Fishing Apparel and Gear retailers, with performance tracked over time.
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