Home/Insights/Industries/Apparel & Accessories/Fashion Footwear and ApparelOnline Industry Intelligence — Apparel & Accessories — May 2026

Fashion Footwear and Apparel

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Fashion retailers offering trendy clothing, footwear, and accessories for casual and stylish everyday wear across all seasons and various social occasions.

845M

Revenue
May 26

306M

Sessions
May 26

2.0-2.5%

Conv. rate
May 26

$100-200

AOV
May 26

100+

Retailers
Tracked

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Fashion Footwear and Apparel Annual Online Revenue and Growth

Fashion Footwear and Apparel's aggregate online sales across tracked retailers amounted to $8.5B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue Tracked (GMV)

2025

$8.5B

Annual growth forecast

2025/2026

10-20%

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eCommerce Revenue

Revenue by year

Fashion Footwear and Apparel monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 19% from Dec to May.

Monthly revenue

Indexed values, 0-100

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Top products in Fashion Footwear and Apparel

BY REVENUE

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Fashion Footwear and Apparel revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

65%

Mobile

35%

Fashion Footwear and Apparel performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 100+

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Fashion Footwear and Apparel traffic channels

Identify the top traffic channels driving growth across Fashion Footwear and Apparel retailers, and see how channel performance has shifted over time.

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Fashion Footwear and Apparel Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Fashion Footwear and Apparel retailers, with performance tracked over time.

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Fashion Footwear and Apparel top markets

Explore the key markets for Fashion Footwear and Apparel — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Fashion Footwear and Apparel retailer rankings

See how retailers rank within Fashion Footwear and Apparel and worldwide by revenue, traffic and growth.

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