Home/Insights/Industries/Apparel & Accessories/Fashion and Lifestyle ApparelIndustry Intelligence — Apparel & Accessories — Apr 2026

Fashion and Lifestyle Apparel

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Contemporary fashion apparel, accessories, and lifestyle products including streetwear and casual wear. Focuses on independent designers and established fashion brands.

150M

Revenue
Apr 26

35M

Sessions
Apr 26

1.0-1.5%

Conv. rate
Apr 26

$300-400

AOV
Apr 26

30+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

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Fashion and Lifestyle Apparel Annual Revenue and Growth

Fashion and Lifestyle Apparel's aggregate online sales across tracked retailers amounted to $1.87B in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)

2025

$1.87B

Annual growth forecast

2025/2026

20-50%

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eCommerce Revenue

Revenue by year

Fashion and Lifestyle Apparel monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 33% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

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Top products in Fashion and Lifestyle Apparel

BY REVENUE

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Fashion and Lifestyle Apparel revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

75%

Mobile

25%

Fashion and Lifestyle Apparel performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 30+

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Fashion and Lifestyle Apparel traffic channels

Identify the top traffic channels driving growth across Fashion and Lifestyle Apparel retailers, and see how channel performance has shifted over time.

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Fashion and Lifestyle Apparel Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Fashion and Lifestyle Apparel retailers, with performance tracked over time.

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Fashion and Lifestyle Apparel top markets

Explore the key markets for Fashion and Lifestyle Apparel — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Fashion and Lifestyle Apparel retailer rankings

See how retailers rank within Fashion and Lifestyle Apparel and worldwide by revenue, traffic and growth.

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